PanamaReals brings Panama to the world with the launch of its new, multi-media website. The freshly redesigned site offers inside views into the booming Central American country, including video tours, virtual imaging of the hottest properties, interactive maps, newsletters, and a full, English-language Latin American news portal.

Taking advantage of the proliferation of broadband internet access, PanamaReals offers the latest and most sophisticated web technologies to bring a detailed, inside view of Panama and its thriving real estate market.

“The vast majority of our clients are in North America, and while Panama is very accessible by air, our new site offers interested buyers the chance to see what Panama has to offer from the comfort of their homes,” says Michael Lawrence, the architect of the new site. “It can be an important first step in giving real estate prospectors a strong sense of the property market here in Panama.”

Clients can also browse through interviews with the directors of Homes International, and news clips featuring the latest events in Panama.

“It helps to humanize the website,” says Mr Lawrence. “It shows prospective clients our website is run by a real company with real employees who are here to assist them with their real estate purchases.”

Existing clients can keep track of new developments in Panama as well, adds Mr Lawrence, and follow the progress on their pre-construction units with 3-D tours of building sites, and live web-cams of fast-growing neighborhoods.

“Multimedia helps clients to virtually walk through pre-construction developments, and gain a better understanding of how the project will look when it is actually built,” says Mr Lawrence. “We want to make sure people can see first-hand what is happening here, and the incredible rate of change.”

The new site also features a full, English-language Latin American news portal, with the latest breaking news stories from Mexico to Argentina from the world’s top news agencies, including the Associated Press, the Washington Post and more.

“Interest in Latin America from the English-speaking world is growing exponentially,” says Mr Lawrence. “There are many expatriates and investors who want to keep track of what is happening in Latin America, and as business ties across the continents continue to grow, we want to make sure we can provide them with a clear sense of current events.”

More than just a news feed, the portal also features photos, regional breakdowns, and the latest company news, he adds.

Third-party brokers outside Panama interested in partnering with PanamaReals can now register on the new website to take advantage of the PanamaReals brand, and gain inside access to the flourishing real estate market in Panama.